Let's have more software product firms first

The last few years have witnessed the mushrooming of many product development companies. At present, there are about 500 product development firms in India, and each year about 80 new companies are added to the list. Software industry body, Nasscom, has been promoting the product development concept in India through various initiatives. In the first half of this month, it is organising its second annual product conclave in Bangalore — a forum that provides a platform for software product firms to share ideas and excel. In an interaction with Bibhu Ranjan Mishra, Nasscom Vice President Sangeeta Gupta discusses the key trends in software product development sector.

In which direction is the software product development companies moving?

The software product industry in India, if you look at the trends over the past few years, is yet to attain any momentum, when compared with the software services or BPO industry. However, we have done an extensive report on the product industry, wherein we have identified 4-5 factors, which tell us the time is ripe now for India to emerge as a hub for product development.The emergence of technology is fast changing the way delivery of software happens. Companies earlier were selling products through channel or retail partners. Now the whole delivery of products can happen through software as service, cloud computing and the like. There are multiple ways by which Indian product firms can tap into a much larger market through the delivery platform enabled by technology. Of course, there has been a healthy growth within the domestic market, leading to development of more products which can be tested in India, and then be taken to international market.

Read More Article...

Related Posts by Categories

Widget by Hoctro | Jack Book