Rosetta Stone, maker of the popular foreign language software, filed a federal trademark suit against Google in Virginia today, alleging that one of the Web giant’s major advertising programs allows companies to confuse consumers.
The suit, filed by Gibson, Dunn & Crutcher partner Terence Ross at the U.S. District Court for the Eastern District of Virginia, is just latest to target Google for its AdWords program, which lets companies buy advertisements that run alongside its search engine results. The ads are triggered by certain keywords, and show up as “sponsored links.”
According to the complaint, since 2004, Google has let companies attach their ads to trademarked keywords they do not own. So a search for Rosetta Stone might bring up the company’s official Web site, as well several paid advertisements for its competitors. Google also allows companies to use those trademarked terms in the headlines of their ads.
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Friday, July 10, 2009
Software Company Sues Google For Trademark Infringement
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