Friday, February 8, 2008

Who benefits from a website's privacy policy?

"We may keep you informed of such products and services (including special offers, discounts, offers, competitions and so on) by any of the following methods: E-mail, Telephone, SMS text message and other electronic messages such as picture messaging ..." This was the site's privacy policy. What I wanted to buy: a lightbulb.

It turned out that this privacy policy wasn't really the policy. When asked, the company explained: "It's an off-the-shelf policy and actually doesn't reflect the policy that we follow." In other words, it came with its website because some lawyer thought more about covering the company's legal ass than consumer protection. Sadly, this is what most privacy policies are in fact about.

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