Samsung has developed a mobile CRM (customer relationship management) service, based on Oracle products, that it partially hosts from a data center in New Jersey.
It showed off the new service during CTIA in San Diego, but doesn't plan to officially announce it until Oracle Openworld next week.
While Oracle already offers a very basic version of its CRM system for mobile phones, Samsung's has many more features, said Jae Shin, senior director of mobile services for Samsung.
For instance, Oracle's mobile offering displays connections between customers in a spreadsheet. But Samsung has developed a hub-and-spoke graphic that shows users at a glance which customers know each other.
Sales people who use the software can click on a customer name in their contact list and find a record of historical contact with the customer.
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Thursday, October 8, 2009
Samsung to Offer Mobile Access to Oracle, Other Software
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