The wonderful world of the Web has driven a lot of business to printing outfit My1Stop LLC, from Fort Scott, Kansas. Approximately 50% of the company's US $20 million in annual revenue is derived from Web traffic, according to Michael Joseph, their vice president of e- commerce.
Given those numbers, My1Stop's web site must be top-notch - period. And although it won a 2006 Web Marketing Association award for outstanding achievement in Web site development, the company and its workers know that's not what drives business.
"The company that takes the best care of the customer is going to win, and e-commerce is not an exception to this rule," says senior programmer Mike Wulz.
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Given those numbers, My1Stop's web site must be top-notch - period. And although it won a 2006 Web Marketing Association award for outstanding achievement in Web site development, the company and its workers know that's not what drives business.
"The company that takes the best care of the customer is going to win, and e-commerce is not an exception to this rule," says senior programmer Mike Wulz.
Read More article...
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